HypePoint - Place Laurier

Commercial design Boutique

Location Quebec City, QC

Realization 2023

Involvement Concept development / Technical drawings / Custom furniture and accessories / Site supervision / Installation

Photo credits: Paul Dussault

Context
HypePoint is more than a shoe store. It's a showcase for streetwear culture. A carefully selected range of products for a passionate community. A place for sharing and self-expression through urban fashion. The Laurier Québec boutique has become a flagship location for the brand.

Conceptual approach
For this first collaboration between HypePoint and Perron (interior design), the intention was to develop a language unique to HypePoint, but one that puts the products first. Deposited on a minimal fixture and a clear canvas, the sneakers dress the central wall with their materiality. A celebration of these iconic streetwear designs. The customer journey is a progression through departments marked by color and nuances of material. A variation on the visual identity's signature red.

Result
A place for streetwear enthusiasts to share their passion, by streetwear enthusiasts.