HypePoint - Carrefour Laval

Commercial design Boutique

Location Laval, QC

Realization 2023

Involvement Concept development / Technical drawings / Custom furniture and accessories / Site supervision / Installation

Photo credits: Paul Dussault

Other customer projects HypePoint Place Laurier

Background
HypePoint is more than a shoe store. It's a showcase for streetwear culture. A carefully selected range of products for a passionate community. A place for sharing and self-expression through urban fashion. This boutique in Carrefour Laval is becoming a popular address in the Montreal borough.

Conceptual approach
For this second collaboration with the brand, the objective was to push the new Hypepoint identity even further. All in keeping with the Laurier concept. Influenced by the street aesthetic of the merchandise, we chose scaffolding as the language for the displays. In a constructed block, the Hypepoint brand is prominently displayed. 

The sneakers seem to float on custom-made natural steel rods that extend from floor to ceiling, a unique detail designed to optimize the sales space. In the center of the store, a circle created by partitions of red plexiglass delimits the vintage zone and offers a glimpse of the checkout wall. A play of textures and shades of red differentiates the catwalks.

Result
A bold, assertive design in the image of Hypepoint.