Midi34

Commercial design Boutique

Location Quebec City, QC

Realization 2023

Involvement Concept development / Execution of technical drawings / Selection of furniture and accessories / Site management / Implementation

Photo credit: Paul Dussault

Context
Design brief for a jewelry boutique in a Quebec City shopping mall. Desire to offer a singular environment while standing out among the offerings of the same shopping center. Create an inclusive and inviting customer experience in an atmosphere that thrills the senses. Quick turnaround and efficient budget.

Conceptual approach
The concept emphasizes materiality as well as color. A gentle blend of transparency, luster/matte and reflection. A singular merchandising scheme featuring shocking items contrasts with the delicacy of the jewelry. Memory foam and painted rocks add a welcome element of surprise.

Result
An enveloping boutique combining softness and assertiveness